Macbook Air

Yes the Macbook Air has landed and it has caused one hell of a stir with Apple fans. Its ultra thin, ultra portable and ultra like anything else, according marketing gurus over at Apple.



So the advert is lame and until now i did not know what a manila envelope was but hey they have come up with one sexy laptop. I know you cant call a lot of things sexy, especially when they are electrical - but tell me i am wrong?

What can i say, the Air is like every mans ideal women. It is slim, sleek and probably very soft to touch. It even has large buttons that turn themselves on in the dark and a large touch pad, which reacts at the slightest and most simplest of touches. You will look cool with it on under your arm and will spend loads on elegant accessories . But what do you get in return?

Aluminum finished, internal web-cam, large back lit keyboard and touch pad like the iphone. Back lit 13 inch screen, 2GB Ram, 80gb hard-drive, one usb port and a dvi connector for a whopping £1200, or for about £2k you can get one with a 64GB of ssd instead. Wow, all innovation features that you expect from Apple, however, the hardcore mac fans are not happy. They wanted something smaller like the Asus, the internal power of a macbook pro and the price of a first class stamp.

My initial impressions were this thing is expensive, very expensive, and who is the target audience . It is slim so it could be used as a machine for those on the go, but it is not as small as a Asus. It is powerful enough to be a main machine with a £65 optional external optical drive and its 80gb internal hard drive, but not large enough for those who want to do more resource hungry activities. Apple have even developed software that once installed on a another pc/mac - you can control its cd/dvd drive to install software etc, so it could be also used with existing machines. I think it will probably cover a lot of markets, depending on what accessories you use and probably keep the gadget lovers happy.

The Macbook Air is going to have the same impact on the computer world as the Motorola V3 had on the phone market. When first released it was about £250 on a contract and within 18 months Motorola sold 55m worldwide. The V3 was the slimmest phone on the market, some called it a ladies phone and some said it was a hairdressers phones. Either way, the software was crap, but it sold itself, on pure looks. The Macbook Air with Apples solid operating system will sure to encourage sales, especially in trying to convert existing Windows users.

Come back to see if i ever get one.

www.apple.com